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Beacon
When a buyer asks an AI for what you sell, are you in the answer? Scores it, names what’s blocking you, tracks it weekly.
You can see the next level but haven’t had the resources to punch through.
That’s where we come in. Every critical function covered, and a platform that keeps the work moving between the conversations.
One method. Two pillars.
A few of the ones we are in right now. A building that existed only on drawings. A scientist with no company around his process. Two founders backed before there was much to show anyone. All three are live or proven. Never a pitch.
midtownOne team built every surface a buyer or an investor touches here: the brand, the deck, the site, the residences, the selections. The alternative is hiring ten and managing them yourself.
Ten workstreams. One contract.
We put our own money in before L Catterton and Unilever did. That judgment is the thing you would be hiring.
Early investment. Ongoing advisory.
A process that worked but nobody could buy is now a product in market. If that gap is yours, closing it is the job.
Five workstreams. One contract.
Whatever you’re missing, someone here picks it up.
Not advice about it. The actual work. Here is all of it, every seat, going back.
Click any company for details.
Consultants just hand you a deck. Software just hands you a tool. Neither one answers for what happens next. The people who make the calls stay and answer for them, with a platform that does the work alongside you.
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BeaconTake one seat or all five. Each works inside your business like a hire, not alongside it like a vendor. One contract either way.
Over sixteen years at Nike across billion-dollar business lines, global product portfolios, and athlete partnerships, with more than $1 billion in P&Ls managed. Has run brand, product, and merchandising as one job, from what gets made to what sells. Brands break when the story and the margin stop agreeing, and he has answered for both.
Over twenty years in institutional asset management, investment banking, and private markets, across Merrill Lynch, Highmark Capital Management, and Bailard before founding Prince Capital. Sat inside the machinery that allocates institutional capital before moving to the other side. Most founders lose on terms rather than valuation, and by then the terms are signed.
Twenty years across construction, real estate development, hospitality, and consumer brands, with $500M+ in completed projects and more than $300M delivered in builds. Built where budgets, schedules, investor expectations, and execution meet, with no room for ambiguity. Projects rarely fail on the build, they fail in the gap between the schedule and the capital.
Fifteen years in Fortune 500 general management across Insight, GoDaddy, TD SYNNEX, and Avnet, spanning engineering, sales, go-to-market, and full P&L. Founded Zen Aegis after watching companies buy AI, run pilots, and get nothing measurable back. Certified in Microsoft AI, n8n Level 2, Replit Expert, Cursor Master, and ClickUp Super User.
Fifteen years across corporate law, real estate transactions, and entity structuring, with more than $100M in completed transactions. Structures every deal, partnership, and venture so it still holds when something goes wrong, which is when most companies find out theirs does not. The legal architecture under every entity in the group, including this one.
You can’t sit in every room. This is how your decisions do.
Built the way these four were. Works inside the systems you already run, or replaces them.
The steps never change. What happens inside them does. Yours gets mapped in week one, off what is actually broken, not off a playbook we brought with us.
Here’s what some of the clients, customers, and partners we’ve worked with have to say.
I am a scientist. I had a process that worked, and I knew that was not the same as having a business. I did not know where to start. They built the brand, the visual system, the language we use, the website, and they shaped the product I am selling today. That was not my expertise. It is theirs.
Jesse was not only an early investor. He was the person we called when the decision was hard. He had the experience we did not have yet, and the judgment to tell us which calls actually mattered. That is worth more than the check.
I hired Jimmy to develop a retail strategy deck for one of my clients. He understood the objectives fast, turned strategic direction into a clear narrative, and brought a strong point of view. He took feedback, refined quickly, and delivered client-ready work. I’d recommend him to anyone.
Jesse believed in what we were building before there was much to show anyone. He helped us get off the ground, and he stayed involved after that. When you are early, you remember exactly who showed up early.
The questions that come up most, answered straight.
Companies doing $10M+ that have hit a ceiling they can’t diagnose. You have revenue, you have a team, but growth has stalled or the next phase needs capabilities you don’t have in-house. We work best when the problems are interconnected, when brand, capital, execution, legal, and AI all need to move at once and nobody on your team owns the full picture. Earlier than that? Companies under $10M are a fit for APEXX, our AI agency inside Common Ground that runs the same playbook at your scale.
A consulting firm advises and leaves. Our principals take real roles inside your company with defined accountability, and Groundwork keeps the work moving when none of us are in the room.
There is no typical. One principal or the entire team, six months or two years, depending on where the gaps are. It runs in phases with clear milestones, tied to outcomes you can measure, and it ends when the work holds without us. If it is not working, you will know. So will we.
Every engagement is scoped to the work, not a fixed package. Some are advisory retainers, some are hands-on operating roles, some include equity. We figure out which fits together in the first conversation, and we won’t pitch you work you don’t need.
Our portfolio spans real estate, AI, professional services, sports and entertainment, hospitality, and consumer brands. Not because we chase industries, but because the pattern is the same. Growth stalls when brand, capital, execution, and technology are not moving together. That is where the model works best.
Good. We are not here to replace anyone. We fill the gaps your team knows exist but hasn’t been able to hire for. The CFO who needs capital strategy. The CEO who needs someone to own the brand. The founder who needs legal architecture they can scale on, or the AI systems they know they need but can’t staff. We plug in where it matters most.
One conversation. We learn where you are, where the friction is, and whether we’re the right team for it. No obligation, and nothing to sit through.
Thirty minutes. You tell us where it’s stuck, we tell you which seat we’d fill and what the first ninety days look like. If it isn’t worth your time, you’ll know before the call ends.