Growth without brand is unsustainable.
Brand without revenue is vanity.
Revenue without execution is luck.
Execution without protection is exposure.
Common Ground is a principal-led group that builds, funds, operates, and protects companies from the inside. We've sat in the seats — CEO, CFO, CMO, General Counsel — and we've owned the P&L. Every strategy we bring to a partner, we've already proven on our own.
Four operators. Four perspectives. One playbook built to scale what you've started.
Execution & Development
Two decades across construction, real estate development, hospitality, and consumer brands. Career foundation built where budgets, schedules, investor expectations, and execution converge with zero margin for ambiguity. Track record spans capital formation, revenue strategy, executive advisory, and organizational leadership. First-principles reasoning measured by stewardship and long-term compounding of outcomes.
Capital & Strategy
Over two decades in institutional asset management, investment banking, and private markets. Career built across Merrill Lynch, Highmark Capital Management, and Bailard before founding Prince Capital. Operated inside the infrastructure that allocates institutional capital before stepping to the other side to build, structure, and deploy it directly. Understands how capital gets allocated, deployed, and what happens after it lands.
Brand & Product Strategy
Nearly two decades at Nike across billion-dollar business lines, global product portfolios, and athlete brand partnerships at the highest level of cultural visibility. Career built at the intersection of brand strategy, product development, and commercial execution. Durable brands are built when product, storytelling, and distribution move in alignment. Focused on brand and product strategy where the objective is endurance, not attention.
General Counsel
Fifteen years across corporate law, real estate transactions, and entity structuring with over $100M in completed transactions. The legal architecture behind every entity in the Common Ground ecosystem. Career built where contracts, compliance, and capital intersect — ensuring every deal, partnership, and venture is structured to protect and compound.
Design-forward development with high standards and strong partners.
Real Estate · Principal
2023
Brand, Product & Merchandising strategy for Key Cities, North America & the globe.
Brand · Advisor
2020
Practical AI systems that drive real growth — not hype.
Ventures · Principal
2024
Development advisory for luxury hospitality properties and branded residences.
Hospitality · Advisor
2025
Brand and GTM strategy for 3D fluid measurement and reactor optimization platform.
Brand · Advisor
2025
Brand, narrative, and go-to-market work that helps founders win.
Ventures · Principal
2019
Private capital strategy across real estate and hospitality.
Ventures · Principal
2023
Lower-middle-market private equity roll-ups in home services and digital media.
Ventures · Principal
2025
Principal-led production and financing company for original film and television content.
Ventures · Advisor
2016
Strategic advisory on brand partnerships and experiential activations.
Brand · Advisor
2023
Boutique property management serving the Phoenix and Biltmore corridor.
Real Estate · Principal
2024
Private aviation advisory and charter management.
Ventures · Advisor
2025
Machine learning infrastructure for enterprise-scale applications.
Ventures · Advisor
2025
Innovative construction technology for faster, smarter & safer builds.
Brand · Advisor
2025
A story-led media project built for real distribution.
Media · Principal
2025
Brand positioning and retail experience advisory for a global performance icon.
Brand · Advisor
2025
Creative direction & GTM strategy to help one of their clients position for growth.
Brand · Advisor
2022
Independent media venture built for the next generation of local news.
Ventures · Principal
2026
Strategic advisory for one of the West Coast's premier cultural institutions.
Brand · Advisor
2018
Narrative-driven media brand exploring conflict, culture, and resolution.
Media · Advisor
2024
Wellness-forward contrast studio concept designed for modern urban lifestyles.
Hospitality · Principal
2022
14 years. $22M revenue. $300M+ in completed projects. SoCal's sustainability pioneer.
Real Estate · Principal
2020
Experiential entertainment venue. Featured in the LA Daily News.
Hospitality · Investor
2020
Classic American steakhouse with a refined, neighborhood-driven identity.
Hospitality · Investor
2020
Functional mushroom consumer brand redefining everyday wellness.
Investments · Investor
2020
Gaming and entertainment technology powering next-gen interactive experiences.
Investments · Investor
2020
Series development focused on sustainable community building and green construction.
Real Estate · Advisor
2016
We don't consult from the sidelines. We embed into your operations with real accountability and defined roles. Every recommendation we make, we've executed ourselves.
Stop burning capital on guesswork. Replace expensive assumptions with the clarity that comes from 80+ years of collective experience across brand, finance, and operations.
Stop the paralysis of ambiguity. Clear decisions align your team and force the momentum needed to compound. We bring the structure so you can bring the speed.
Great opportunities die from hesitation. We compress the time from insight to action because we've seen the patterns before. Enough deliberating. Move.
Everything we sell, we've implemented. Everything we recommend, we've proven. Common Ground is the case study.
Positioning, narrative architecture, and identity systems. What makes you different has to be felt at every touchpoint, or it doesn't exist. We build brands that command respect and compound over time.
Outbound infrastructure, pipeline engineering, and go-to-market strategy. Revenue engines that scale with discipline, not just dollars. We build the systems that make growth repeatable.
Capital strategy, deal structuring, and institutional distribution. The bridge between vision and bankable propositions. We've been on both sides of the table.
Entity structuring, compliance, and transactional counsel across all verticals. The legal infrastructure that protects every deal, partnership, and venture in the ecosystem.
Adaptive reuse, boutique residential, and 55+ communities. Projects where design, community, and returns intersect. We build what we'd invest in ourselves.
AI implementation, automation, and operational intelligence. Systems that let operators do more with less and compound advantages. Powered by APEXX AI across the entire ecosystem.
Content strategy, athlete representation, and media ventures. Platforms that connect audiences to stories worth following. We don't chase attention — we build platforms that earn it.
We believe great design is a result of clarity, collaboration, and craft. Our process is built to move fast without cutting corners.
Let's TalkWe listen. Deep understanding of your business, challenges, and where you want to go. No prescriptions until we understand the full picture.
We distill insights into a clear direction. Strategy, structure, and the right people mapped against your gaps. Foundations established to guide the work forward.
We embed. Our principals step into defined roles with clear accountability. Not advisory from the sidelines — real operational leadership inside your company.
We build. Measurable outcomes, disciplined timelines, compounding returns. Every element prepared for implementation with clarity, consistency, and attention to detail.
Answers to common questions about our model, our process, and how we work.
Contact UsFounder-operators and growth-stage companies doing $1M-$10M in revenue who have outgrown DIY leadership but aren't ready for full-time C-suite hires. We work best with operationally complex, capital-intensive businesses where brand, operations, and finance must move together.
Consultants advise from the sidelines. We embed. Our principals take defined operational roles with real accountability inside your business. We don't deliver slide decks — we deliver outcomes. Every entity in our portfolio is a live case study of the model working.
It starts with discovery — understanding your business, gaps, and goals. From there we assess which principals and capabilities map to your needs, then integrate into defined roles. Engagements are structured around outcomes, not hours.
Real estate development, AI and SaaS, professional services, sports and entertainment, hospitality, and consumer brands. Our highest traction is in industries where brand, operations, and finance must move in concert — not in sequence.
We complement existing teams, not replace them. Our principals fill specific capability gaps — whether that's brand strategy, financial structuring, legal architecture, or operational systems. We integrate alongside your people to accelerate what they're already building.
Real Estate Development
September 8, 2025
Not every firm does the work. We do. 301 W. Osborn — 22 luxury condos breathing new life into Midtown Phoenix through Lïef Development.
AI Lead Generation
December 1, 2025
We didn't just advise on AI sales automation. We built it. Apexx AI is now in the hands of a select few founders — is it yours?
Founder Toolkit
January 19, 2026
We've sat across from investors. We know what makes them lean in — and what makes them pass. The Playbook is that pattern, packaged. Take four minutes to find out where you stand.
Whether you're scaling a business, structuring a deal, or building a brand — we'd love to hear from you.